This institute is an independent research institution affiliated to the School of Tourism of Nanchang University, focusing on researches of domestic and worldwide cultural and tourism development strategies, policies, planning, project-construction operation, and marketing. The institution collaborates with local governments and companies on cultural projects, such as industry surveys and standard drafting and revisions.

Research direction: researches on integration of red culture and tourism industry, tourism branding, social culture of tourism destinations, as well as on tourism enterprise strategies.